Job Description

Our Power Fashion family is looking for a talented Brand Manager to grow brand love and win market share through marketing activities in line with the divisional strategy to deliver key marketing imperatives. Plan, execute, and coordinate merchant aligned marketing calendar to support product sales in-store and achieve overall strategic targets, establish a strong, loyal customer base, and grow brand love.Qualifications: Relevant degree in marketing/brand3+ years experience in marketing or brandingHave knowledge of Merchandise Marketing calendar planning, Budget Administration, Digital experience, Marketing research, and proficiency in the Microsoft Suite with strong ExcelHave an understanding of Retail, Customer service, Merchant Processes and Business acumen  Responsibilities: Brand Marketing CommunicationCreate and execute annual customer-centric, 360-degree strategic marketing calendar which attends to the sales funnel.Informed by Brand, Merchandise Dept, seasonal product trends, shopper behaviour, research insights, current trade and opportunities.Project ManagementProject manage the delivery of coordinated monthly campaigns: brief generation, product handovers, oversee strategic content creation (internal / agency), ensuring innovative on-brand and consistent communication through relevant media channels.Research: customer & competitorInitiate and manage internal and agency research to deliver relevant empirical brand health and customer insights, to advise strategy and grow customer knowledge.Use data to inform and action improvements to customer journey & experience, throughout all brand touchpoints.ReportingBuild and present key performance and feedback reports for all marketing initiatives.Compile and collate seasonal post mortem report to provide feedback on marketing activity to relevant stakeholders and take action where necessary.