Job Description
Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re growing fast and our ambition is huge – more categories, more locations and more people.About the RoleWe are looking for a retail professional who will play a crucial role in driving our brand and local activation campaigns globally. This position requires a strategic approach to developing key performance indicators, analyzing campaign performance, and collaborating across teams to align retail activation efforts with our overall business objectives.Roles & Responsibilities:KPI Development and Evaluation: Develop and align KPIs for retail campaigns and test/learn projects to support company goals and drive actionable outcomesCampaign Analysis and Implementation: Coordinate with marketing teams globally and regionally to execute and evaluate brand and local campaigns against key performance indicators.Data Analysis and Reporting: Work closely with the performance team to interpret campaign-related data. Utilize statistical analysis and data visualization tools to transform complex data sets into understandable and actionable insights.Feedback and Optimization: Deliver data-driven feedback and strategic recommendations for global campaign refinement and regional adaptation.Brand Marketing Campaign Management: Lead collaboration on key annual campaigns, like Holiday, for retail channel asset development with marketing teams, and contribute to the Owner/Retention program to boost customer loyalty
Responsibilities + Skills
Ad-hoc campaigns management: Drive ad hoc campaigns to boost store traffic and sales, act as the main liaison for regional store asset needs, and maintain a local activation calendar aligned with global campaigns.
Education
Performance Monitoring and Retail Support: Oversee campaign performance to meet business goals, assist in retail optimization, and work with Visual Merchandising to develop and contribute to the annual retail activation calendar.Industry Awareness: Stay informed about the latest trends and best practices in campaign analytics and performance measurement.
Experience