Job Description
Are you enthusiastic about digital marketing and media? Have you demonstrated a track record of driving successful campaigns and analyzing data to derive actionable insights? If so, Thermo Fisher Scientific Inc. has an outstanding opportunity for you to join our world-class marketing team as a Digital Media and Web Operations Specialist, Southeast Asia & Taiwan. Responsibilities:Collaborate with SEATW Corporate Marketing and Division Marketing teams to support corporate and division campaigns, driving leads acquisition and incremental revenue.Develop relevant ad copies and identify key messages to support leads acquisition for vertical markets.Manage campaign setup procedures and ensure accurate and successful campaign activation.Generate programmatic/display and/or paid search media plans to achieve campaign objectives, setting business targets.Manage campaign budgets and monitor success through analytics, driving new customer contacts and re-targeting opportunities.Analyze results, identify trends and insights, and provide recommendations to exceed goals.Serve as a strategic paid and owned media consultant to the Division Marketing team, demonstrating expertise in brand safety, viewability, and ad fraud.Manage web operations, including email scheduling, campaign promo pages, and customer inquiries.Build strong working relationships with teams, divisions, and COE, collaborating seamlessly to deliver success.
Responsibilities + Skills
Excellent project management skills, with a strong understanding of audience building and targeting with digital media platforms.
Education
Experience
3-4+ years of professional experience in digital marketing and media, preferably in a media agency/publisher trading desk.