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Business Product Manager Lead - Merchant Platform, TikTok Lo

Job Description

ResponsibilitiesTeam IntroductionWith the mission of "Inspiring New Life and Helping Good Business", Local Service is committed to becoming the most trusted local service platform for users and partners.In Local Services, through POI, Video, LIVE, Search, and other various products, services and roles related to life are creatively connected, making the daily life experience richer, more unique and more innovative.At the same time, Local Services creates an inclusive and fair healthy business environment, helping merchants, service providers, creators and other roles to continuously create revenue and improve efficiency.Job DescriptionDevelop effective operations and Go-To-Market (GTM) strategies based on platform product capabilities and business requirements related to merchant acquisition and order volume.Collaborate with product and regional BD teams to map out merchant operations, merchant segmentation, and profiling. Identify current-stage merchant recruitment targets and develop merchant recruitment plans.Utilize tools for product and market insights to establish growth and recruitment targets, devising operational strategies to attract merchant engagement and enrich the variety of products on the marketplace.Possess a deep understanding of search and recommendation mechanisms, partnering with product and traffic teams to establish a merchandise incubation mechanism, thereby boosting the turnover of merchant-side products.Build a data monitoring and performance evaluation system for merchant and product operations. Continuously analyze and summarize merchant operations, product variety, and competitiveness. Identify issues from data and refine strategies and product optimizations.

Responsibilities + Skills

More than 5 years of local service/e-commerce/O2O industry related operation/product operation experience.Experience in merchant product and merchant operations, with strong strategic and analytical skills.Strong project management and cross-functional team collaboration is preferred.Good communication and coordination skills, empathy, and patience.

Education

Bachelors degree with minimum 5 years of experience in product operation/ business product management.

Experience

Job Summary

  • Published on: Saturday, 22nd November 2025
  • Designation: Business Product Manager
  • industry: Miscellaneous
  • Vacancy: 1
  • Employment Status: Full-time
  • Job Location: Changi
  • Salary: 0
  • Gender:
  • Application Deadline: Saturday, 22nd November 2025

About the Company

  • Company Name: TikTok.
  • Address:
  • Website: https://www.tiktok.com/en/
  • Company Profile:
  • Why Join UsCreation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.Join us.

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