Job Description

description Reporting to the Head of Marketing & Communications, Nigeria, the Events Associate is responsible for generating new sales leads through brand activations at events, conferences, and shopping centers. Owns the end-to-end event lifecycle, including concept development, planning, logistics, on-site execution, and post-event evaluation. Develops detailed event plans and timelines (run-of-show, vendor schedules, staffing plans) to ensure seamless execution. Manages external agencies teams (project-based). Ensures operational excellence of events budgeting at every stage, from planning to execution. Adhere to events budgets KPIs and efficiency. Coordinates event logistics including venue sourcing, permits, production, booth build, AV, catering, security, and transportation. Oversees event staffing, including promoters, brand ambassadors, and temporary staff; ensures proper briefing, training, and performance supervision. Ensures brand compliance and consistency across all event touchpoints, signage, collateral, and experiential elements. Implements lead capture processes at events (digital and offline), ensuring accurate data collection and handover to sales teams. Manages risk, contingency planning, and issue resolution before and during events to ensure smooth execution. Produces post-event reports, including budget reconciliation, lead performance, ROI analysis, and recommendations for improvement. Maintains an annual events calendar, aligning events activity with sales, marketing, and business development priorities. Manages our catalogue of merchandise, roll-ups, teardrops, brochures, leaflets etc, from planning to execution and utilizing it in-house. Manages 3rd parties event integrations in terms of concepts, budgeting, and brand presence. Researches and plans participation in relevant industry events to promote sales and boost brand awareness. Organizes and manages internal events for employees and other stakeholders.