Job description
Job DescriptionRole Overview:We are seeking a proactive and data-savvy CRM Assistant Manager/Senior Executive who will manage end-to-end customer engagement initiatives. Your primary focus is on deploying and optimizing campaigns across multiple channels, with a strategic emphasis on leveraging WhatsApp as a key conversation and engagement platform. You will work cross-functionally to deliver high-impact, personalized marketing strategies that strengthen our relationships with customers, drive retention, and enhance the user experience within the AirAsia Move ecosystem. Key Responsibilities:Campaign Execution:Set up, launch, and monitor multi-channel CRM campaigns targeting various Lines of Business (LoBs).Collaborate closely with internal executives, stakeholders, and partners to ensure alignment with business goals and brand guidelines. Channel Expansion & Innovation:Lead projects aimed at establishing new conversational channels such as FB Messenger and LINE, with a significant focus on WhatsApp.Drive innovation in customer engagement by identifying emerging communication platforms and tools.
Responsibilities & skills
Education
Deploy, optimize, and monitor marketing automations, ensuring seamless workflows and trigger-based campaigns.
Experience
Propose, design, and execute A/B and multivariate tests to evaluate campaign effectiveness and user experience improvements.Analyze test outcomes, derive insights, and implement learnings to refine strategies and drive better business results.
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AirAsia
With the ever growing need to move away from traditional advertising avenues and to maximize your advertising dollars, AirAsia has come up with a unique and effective way to reach a wide spectrum of consumers. Utilising the growing reach of Asia's No. 1 Low Fare Airline, AirSpace Advertising allows you to communicate directly with AirAsia's broad spectrum of passengers, giving you a channel to get your message across effectively.Our lively and colourful travel360 magazine has op-end content, engaging features and a potential readership of...
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