Job DescriptionRole Overview:We are seeking a proactive and data-savvy CRM Assistant Manager/Senior Executive who will manage end-to-end customer engagement initiatives. Your primary focus is on deploying and optimizing campaigns across multiple channels, with a strategic emphasis on leveraging WhatsApp as a key conversation and engagement platform. You will work cross-functionally to deliver high-impact, personalized marketing strategies that strengthen our relationships with customers, drive retention, and enhance the user experience within the AirAsia Move ecosystem. Key Responsibilities:Campaign Execution:Set up, launch, and monitor multi-channel CRM campaigns targeting various Lines of Business (LoBs).Collaborate closely with internal executives, stakeholders, and partners to ensure alignment with business goals and brand guidelines. Channel Expansion & Innovation:Lead projects aimed at establishing new conversational channels such as FB Messenger and LINE, with a significant focus on WhatsApp.Drive innovation in customer engagement by identifying emerging communication platforms and tools. 

Deploy, optimize, and monitor marketing automations, ensuring seamless workflows and trigger-based campaigns.

Propose, design, and execute A/B and multivariate tests to evaluate campaign effectiveness and user experience improvements.Analyze test outcomes, derive insights, and implement learnings to refine strategies and drive better business results.