Job description
WHAT YOU’LL CHAMPION:The role will be responsible for designing and delivering commercially viable, high-margin inflight food and beverage products. This role blends product innovation with retail thinking—balancing passenger satisfaction, operational simplicity, and ancillary revenue generation.Execution of business plan and strategy in relevance to Santan branded perishable & non-perishables products to achieve target results set for the company. Manage the product development division across the group and consistently explore better avenues to grow the product offerings to better meet guest demands and at the same time fulfil company, regulatory and food safety requirements.Duties and Responsibilities:Menu Strategy and DevelopmentCoordinate and manage all aspects of product development from strategy to concept to product commercialization across the group of all airline operating countriesPlan and execute product development calendar based on company / departmental goals, sales analysis, marketing strategies, consumer trend and feedbackEnsure the synchronization of menu wherever possible between Airline and other business pillars (B2B and Retail) in order to align brand image and gain better volumesOversee ingredient evaluation, sample trials, initial production runs, internal sensory evaluation of products and final product implementationCommunicate and work with respective country in-flight caterers / suppliers to brief and synchronize the in-flight products across the group, which includes preparing the supply chain and certification process for products to be available in respective operating countriesConduct on-board and on-ground testing for new products, and carry out evaluation sessions for existing products periodically to ensure quality and consistencyDevelop and refresh buy-on-board (BOB) menus to drive inflight salesPropose seasonal, festive, and themed LTOs, benchmark global airline and foodservice trends to inspire menu enhancementsCurate retail-style snacks, beverages, and bundled meal combos aligned with target passenger profilesCommercial PerformanceMonitor item performance, food cost, and contribution marginConduct pricing analysis and develop upsell strategies (e.g., bundle with coffee, drinks)Collaborate with ancillary and commercial teams to hit revenue per passenger (RPP), take up rate (TUR) and net profit KPIs
Responsibilities & skills
Education
Validate product shelf life, food safety, and allergen declarationsEnsure Halal certification and compliance with regulatory standards across networkConduct daily meal test to ensure product quality and consistency meets expectationEstablish documentation for all existing and new products (specification & process flow); conduct product verification every month to ensure that the manufacturers adhere to the specification given.Ensure compliance to regulatory requirements of all suppliers. Support relevant quality assurance responsibilities when required
Experience
Ready to apply?
Sign in and make sure your profile and resume are up to date.
AirAsia
With the ever growing need to move away from traditional advertising avenues and to maximize your advertising dollars, AirAsia has come up with a unique and effective way to reach a wide spectrum of consumers. Utilising the growing reach of Asia's No. 1 Low Fare Airline, AirSpace Advertising allows you to communicate directly with AirAsia's broad spectrum of passengers, giving you a channel to get your message across effectively.Our lively and colourful travel360 magazine has op-end content, engaging features and a potential readership of...
View company profile