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University of Ottawa
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Intermediate Specialist, Digital Marketing

University of Ottawa Dartmouth, NS Full-time

Job description

Job Description SummaryAbout the Telfer School of ManagementThe Telfer School of Management at the University of Ottawa is located in the heart of Ottawa and is the proud academic home of some 4,300 students,200 faculty members, over 100 staff members, and over 30,000 alumni.At Telfer, everything we do from teaching to research, to policy advice is firmly aligned with helping Canada reach its potential. We believe that better business practice means a better Canada and that a better Canada means a better world. Position Purpose:Reporting to the Director of Communications and marketing, the incumbent provides strategic direction, builds, optimizes, and manages comprehensive and compelling digital written and visual communications, to ensure high-quality, on-brand, bilingual communications for prospective students, current students, alumni, donors, faculty, and staff, and the community in line with the Telfer School of Management’s brand as well as uOttawa’s brand. The Digital Marketing Specialist actively markets programs, events, research, external relations, and learning opportunities for prospective and current graduate students. They also support the marketing of the undergraduate and executive programs as part of the Telfer School’s vision for a Better Canada. 

Responsibilities & skills

Education

University degree in business, marketing, or communications. Additional certificates in digital marketing preferred.

Experience

5 years knowledge and work experience in the planning and implementation of a digital marketing or communications plan.Knowledge and work experience in branding, writing, and proofing.Experience and / or knowledge and understanding of SEO, web accessibility, email marketing, graphic design, paid advertising strategy, UX/UI, web design, social media marketing, and data analytics.

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About the company

University of Ottawa

The University of Ottawa is the largest bilingual university in the world, where it is possible for students to study in English, in French, or in both languages. Located in the capital of Canada, a G8 nation, we have ready access to the great institutions of our country.
https://www.uottawa.ca/en
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