Job description
Develop guides that align with company strategy and localize when required Role and Responsibilities Core ResponsibilitiesWork closely with the Product team and Sales teams and will define and run the program of customer activation plans and be instrumental in advancing performance.Implement strong marketing plans across all channels, in line with brand and business objectives for key categories and product ranges, including supporting key NPD launches.Plan and Supervise BTL and Experiential activities driving key marketing objectives for brand and segment.Have responsibility of the marketing budget.Creation and delivery of marketing materials & content, particularly producing effective point of sale material to drive brand/category/product awareness.Work closely with Corporate Marketing and External agencies in developing and implementing Brand Digital and Online strategy and campaigns (Owned and Paid Media).To be the team expert on retailer activation guidelines/requirements for key customer POS / secondary siting, best-practices and developments.Analyze market share, market dynamics, trends and track competitor’ activity (e.g. promos, marketing activities including digital / social media).
Responsibilities & skills
Education
Bachelor degree in marketing or post-graduate degree in strategy/research/analysisFluent in English, Arabic a plus
Experience
Advanced Microsoft office skillsMinimum 5 to 7 years of experience in Marketing or Brand Management
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Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
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