Job Description

A Senior Brand Manager job has just been made available at a globally renowned counsumer goods company. Based in Singapore and reporting into the Senior Marketing Manager, the successful candidate will drive marketing strategy and execution for the local market, while working with regional team to ensure brand strategies are aligned.About the Senior Brand Manager Role:In this business critical role, your primary goal will be to build and maintain a strong brand identity for the product portfolio under his/her care. This involves defining the brand's positioning, target audience, and unique value proposition.Key Responsibilities:Oversee effective management of the brands and their marketing mix (4Ps)Lead, motivate and work closely with cross functional team who will design and implement effective marketing programmes to achieve brand objectives and to build the long-term brand equityLead new product development & drive GTM launch strategyManage consumer feedback and direct marketing activitiesWork along consumer insights team to identify market trends and competitive landscape