Job Description

This role is responsible for leading the transformation of business strategy into regionally relevant and inspiring marketing that creates customer value, revenue and growth for our reproductive health business by using 2 distinct technologies which are microarray and NGS. This is done by driving regional marketing activities with efficient management and execution at local levels across Asia Pacific and Japan (APJ).The role will partner with global market development to deliver campaigns that are region and territory/country applicable, partner with territory/country marketing teams to assist in regional adaptations and drive the development/execution of campaign activities to develop our market presence and penetration.This will be achieved by:Determine the specific needs of the region based on market analysis, customer needs and potential areas for growth and using to influence global strategy by being the expert partner.Develop regionalized APJ strategies and marketing programs to resonate with the target audience and drive growth.Streamline marketing processes to enhance efficiency and outcomes.Utilize detailed analysis to define appropriate actions and report reproductive health performance.Build influential networks within global, regional, and territory-level reproductive health commercial and marketing teams.