Job Description

Job Description eCommerce & CRM Programme Development & ExecutionChampion lead generation, conversion and optimise consumer funnel to increase win rate. Collaborate as a trusted partner with division marketers to run key corporate ecommerce & CRM programmes to deliver business revenue targets. Customer centricity and engagement is key. Define the Customer goals and lead, develop and implement CRM programmes through customer activation, retention & re-targeting to deliver incremental revenue and customer lifetime value. Utilise a combination practices such as Agile and Design thinking to define, develop and build user experience that helps achieve the end goals of our customers and business. Collaborate with data science team to develop and build data models, new hypothesis that drive next purchase experience, basket upsize, cross-divisional workflow to deliver an outstanding and personalised shopper experience. Explore the use of development approaches such as Artificial intelligence, Machine learning and Generative Artificial intelligence to draw further insights and to improve the user engagement.