Job Description
The Insurance Product Marketing Manager is responsible for planning and implementing marketing activities to drive digital sales for general insurance.The Manager should possess a strategic mindset, ability to build partnership and collaborate with the wider businesses across Singtel. The Manager should also be highly analytical, data driven and detail-oriented to manage end-to-end marketing campaigns to drive business growth. The Manager is a highly motivated individual who works independently in a fast-paced and hands-on environment. Make an Impact by Tasked to achieve growth in business sales through business-to-business (B2B) and business-to-customer (B2C) initiatives.Manage budget and develop projection/forecastLead and strategies go-to-market plan to achieving yearly financial targets.Responsible for building brand and product awareness through above-the-line marketing by advertising through digital and out-of-home channels. For below-the-line marketing, leverage on internal stakeholders’ communication to reach out to relevant segment of audience.Work closely with marketing communication and customer lifecycle management teams to develop comprehensive marketing plans to execute and optimise campaigns to achieve business objectives.Monitor and review campaign performance via Google Analytics and Tableau and gather data insights from Business Analytics team.Use of Adobe Experience Manager to setup marketing pages and to create a smooth customer journey to drive sales conversion. • Work closely with legal team to develop agreements for partnerships and terms for campaigns.Work closely with product and UX/UI team to improve the customer journey for assigned product in driving business goals.Manage and train tele-agent to acquire new customers and retain existing customers by driving renewal sales.Work closely with Operation team to handle customers’ enquiriesReconcile monthly sales reports for each product with Finance team for billing purposes.Prepare weekly reports to analyse business results with senior management.
Responsibilities + Skills
Education
Degree in Marketing, Business, or its equivalent.A least 4-5 years of digital campaign marketing experience, preferably in the insurance industry.At least 4-5 years of hands-on experience in managing and executing insurance product marketing campaigns; well-versed in below-the-line (BTL) communications (i.e. SMS, email, push notifications), copywriting and content management; and preferably familiar with insurance industry-specific product positioning, target segmentation, branding, acquisition and loyalty strategies, and compliance guidelines.At least 4-5 years of hands-on experience in above-the-line (ATL) and below-the-line (BTL) marketing, copywriting, content management and working with agencies.Excellent written and verbal communication skills
Experience
