Job Description
To help us fulfil this mission, we are looking for a customer-obsessed marketer to drive a key priority for the business which is to accelerate the growth and adoption of Prime Video by customers across APAC. If you want to operate at start up speed, solve some of the hardest problems and help build a service that customers love, Amazon Prime Video might just be the place for you.Key job responsibilitiesThe Head of Performance Marketing is the leader of customer acquisition efforts for Amazon Prime Video in the APAC region. The person in this role will lead a team of high-performance marketers to covert awareness and interest around our brand, and movies & shows into customer acquisition outcomes.This role will be the single-threaded owner of all performance marketing channels of the business, across offerings incl. those we currently offer to customers and any we launch in future. The person in this role will be a highly analytical and results-oriented leader scaling growth initiatives by working across both global and local Prime Video teams, influencing and leading partners and the Customer Acquisition team to think big and deliver on project roadmaps across paid channels to acquire new customers.A successful candidate for this role will have experience in acquisition marketing – ranging across search marketing, mobile marketing, display advertising, performance social media, associates, and conversion optimization among others. This role will also be responsible for setting up new acquisition marketing programs, testing aggressively, and prioritizing initiatives to scale.
Responsibilities + Skills
Education
Experience
Experience managing teamsExperience using data and metrics to drive improvementsExperience with Excel or Tableau (data manipulation, macros, charts and pivot tables)