Job Description

ResponsibilitiesAbout the teamThe Global Business Solutions (GBS) team is responsible for the revenue growth of the TikTok business. Our teams include Sales, Marketing, Operations, Account Managers, Agency and partnerships, and Marketing Science. GBS is a dynamic, entrepreneurial, and ambitious client group.ResponsibilitiesBeing a Consultant to clients and internal stakeholdersWe are in the business of solutions - these cover everything from product adoption, strategy and/or optimizations to help our clients link their marketing objectives to their business goals.Keeping up to date with product developments, market landscape, vertical movements and competitor activities to give clients, their agencies, and internal teams a holistic view of what next steps to take.Driving and facilitating the adoption of MMPs, SDK where applicable.Putting together narratives, workshops and business reviews etc. to educate and upskill clients in charting the way forward.Establish the value of TikTok as a core part of an app advertiser’s user acquisition and growth strategy.Technical Skills & App Marketing KnowledgeMeasurement & AttributionHands-on experience with mobile measurement partners (MMPs) such as Appsflyer, Adjust, or Singular — including SDK integration, event mapping, and postback configuration.Working knowledge of SKAdNetwork (SKAN) and Privacy Sandbox, with the ability to understand aggregated attribution data.Solid understanding of attribution and measurement fundamentals, with the ability to QA tracking setups