Job Description

The brand team within TikTok Shop's Integrated Marketing Campaigns Team brings together expertise across brand strategy, digital marketing, content creation, media planning, and data analytics. By integrating multiple channels - including social media, paid advertising, public relations, partnerships, and on-ground activations - we deliver cohesive campaigns that create meaningful and measurable impact.In this role, you are a consumer marketing manager to run marketing initiatives across e-commerce campaigns, new product/feature launches and other key brand initiatives for the TikTok Shop business. This is a unique opportunity to contribute to TikTok Shop's growth in the Singapore market, working closely with the brand marketing lead to execute brand strategies locally.Reporting to the head of integrated marketing, you will play a key role in shaping brand perception, driving awareness and user growth through large scale campaigns and high impact initiatives. This role requires a strategic thinker who can also be hands on in execution, comfortable in managing multiple stakeholders and able to deliver results across channels.ResponsibilitiesCampaign ManagementOversee end-to-end planning, development and execution of consumer marketing campaigns for TikTok Shop's campaigns, partnerships and new project launchesDefine marketing campaign objectives, set KPIs and implement measurement frameworks to analyse performanceBuild and oversee effective media strategies and plans, collaborating with media agencies and internal teams to ensure optimal channel mix, targeting and budget allocationsManage external partners and agencies, including briefing and project managementManage marketing budgets effectively, ensuring efficient allocation to maximize ROI