Job Description

Conduct extensive market mapping and develop comprehensive journey/route plans, with the ASMs, for maximum secondary channel coverage within the assigned region.Develop and provide weekly/monthly sales forecasts for your Region, in line with the Annual Business Plan (ABP), to the Zonal Sales Manager (ZM) and agree on sales and marketing targets for the period with the Zonal Sales Manager.Allocate weekly/monthly targets to the ASM, SE, VSR, including overall sales volumes, category mix, product availability, and visibility standards.Drive sales in the region through the sales team to ensure that all sales, availability, and visibility targets are met.Propose and implement trade promotions and marketing activities and identify channel expansion opportunities.