Job Description

Job SummaryIn the role of Regional Marketing Specialist, you will take charge of growing Moniepoint in your region, driving the adoption of Moniepoint products and services and building preference and top of mind to achieve market leadership.We are looking for a professional with a deep local knowledge of consumer behaviour and consumer preferences, who understands the local cultural nuances and can communicate to customers of all incomes and education levels, in urban and rural areas, in a way that resonates with them.Roles & ResponsibilitiesExecute Moniepoint's local marketing plan, adapting the national playbook to local needs.Lead local marketing activation and manage/optimize content to deliver on the agreed growth goals.Organize or manage Moniepoint activations during local events such as fairs, markets, concerts, cultural eventsWork together with cross-functional teams, such as CRM, Performance Marketing, Data Analysts, Consumer Research and Brand/Creative to run and assess your investments.Actively collaborate with the sales team and support them tactically to acquire customers from direct salesManage the local marketing budgetBuild weekly and monthly reports to inform on business performance, providing the appropriate visibility to the Marketing Director and other senior management