Job Description

Full job description BackgroundAlaro City is a joint venture between Rendeavour, the largest new city and industrial park builder in Africa, and the Lagos State Government. It is one of the fastest growing real estate and urban development projects in Nigeria. It is conceived on 2,000 hectares of land and has areas for offices, logistics and warehousing, homes, schools, healthcare facilities, hotels, entertainment and 150 hectares of parks and open spaces.Located in the North West Quadrant of the Lekki Free Zone, Alaro City is ideally situated on the Lekki-Epe Expressway for ease of transportation to Lagos or towards the rest of Nigeria.Alaro City is a secure, predictable and proven environment for individuals and businesses, and already home to investments by notable global and local business such as BUA Group, CAT (Mantrac), Ariel Foods, Kenol, SANA Group and international real estate developers and investors.Contribute to the production and distribution of the monthly newsletters.Update database of marketing/stakeholder contacts on Mailchimp every month.Generate online marketing leads to support the overall marketing target.Devise strategies to drive online traffic to the company website.Utilize a range of techniques including paid search, SEO and PPC to support the marketing strategy.Improve the usability, design, content and conversion of the company website.Assist in the procurement of suppliers for marketing activities.Evaluate customer research, market conditions and competitor data.Review new technologies and keep the company at the forefront of developments in digital marketing.All other duties and responsibilities as assigned by the Marketing Manager.Work collaboratively with the sales team and use customer centric insight to influence the marketing strategy and encourage advantageous outcomes for Alaro CityProvide marketing activity impact assessments that will feed into the weekly marketing reporting.Write articles, press releases, etc. for print and online media.