Job Description
We are seeking a highly motivated and strategic Customer Lifecycle Management (CLM) Manager to optimize the entire customer journey. This role is focused on driving customer engagement, satisfaction, retention, and growth by understanding customer behavior and designing effective touchpoints across their lifecycle. The CLM Manager will collaborate cross-functionally with Marketing, Sales, Customer Success, and Product teams to deliver exceptional customer experiences and unlock value at every stage of the journey.Key Responsibilities:Customer Journey Mapping: Develop, analyze, and optimize customer journey maps to identify friction points and improvement opportunities.Lifecycle Campaign Management: Design and execute targeted campaigns to engage customers at each lifecycle stage (onboarding, adoption, retention, churn prevention, and reactivation).Retention & Growth Strategies: Implement proactive strategies to reduce churn, increase customer retention, and identify upsell/cross-sell opportunities.Data Analysis & Insights: Track customer metrics (e.g., NPS, churn rate, LTV, engagement) and provide actionable insights for continuous improvement.
Responsibilities + Skills
Education
Education: Bachelors degree in Business, Marketing, Data Analytics, or a related field (MBA is a plus).
Experience
5+ years in customer lifecycle management, customer success, marketing, or CRM management.