Job Description

Full job descriptionJob Summary:The Brand Manager is responsible for shaping and elevating the visual identity, voice, and perception of the brand across all consumer touchpoints. This role oversees the development and execution of strategic brand initiatives, ensuring consistency in storytelling, campaigns, events, partnerships, and public relations. The Brand Manager will serve as the brand’s guardian—leading efforts that increase recognition, loyalty, and emotional connection with customers, collaborators, and stakeholders.Responsibilities:Brand Strategy and Development: Defines the brand’s positioning, values, and long-term direction through market research, audience targeting, and growth planning.Campaign Development & Execution: Plans and executes marketing campaigns for product launches and collections, including photoshoots, content rollout, and promotions.Brand Communications & Collaborations: Manages public relations, brand messaging, and strategic partnerships with influencers, creatives, and other brands.Brand Identity & Consistency:Ensures visual and messaging consistency across all brand touchpoints, maintaining alignment with brand guidelines and aesthetics.