Job Description
We are recruiting for an experienced and goal-oriented Area Sales Manager for our client to drive sales performance, distribution, and brand visibility for a leading Food FMCG company in Sokoto. The ideal candidate will have a strong grasp of the Northern market and proven success managing teams and achieving targets in the FMCG space.Key Responsibilities:Drive sales targets and ensure consistent performance across assigned territorySupervise and support field sales representativesDevelop effective route-to-market strategiesIdentify and onboard new distributors and monitor their performanceMaintain strong relationships with retailers, wholesalers, and distributorsEnsure availability and visibility of products in the marketConduct regular market visits to gather intelligence and ensure compliance
Responsibilities + Skills
Education
Bachelor's degree in Marketing, Business Administration, or related fieldMinimum of 3 - 5 years' experience in sales (preferably in Food FMCG)
Experience
Experience managing a sales team within a designated territoryStrong knowledge of the Northern market, especially Sokoto and its environsExcellent communication, leadership, and negotiation skills
