Job description
Job DescriptionResponsible for the creation, development and execution of local marketing & market development activities to achieve business objectives;Responsible for briefing campaigns to internal teams and agencies; analysing, providing feedback and approving media recommendations and creative concepts; and overseeing the production of campaign materials to ensure the successful execution of campaigns;Monitor, analyse and report campaign performance results against targets set by the business;Reports to the Marketing Manager and works closely with him to align plans to the business’s goals, direction and objectives;Work closely with functional support teams in PR, Digital & Brand to align campaign schedules to ensure smooth execution and consistency in communications;Utilise creative channels to maximize promotional opportunities for AirAsia in a cost-efficient manner to build a consistent level of “buzz” around the brand;Act as a Brand Ambassador for AirAsia to build the awareness of AirAsia as a global brand in the Low Cost Carrier space;Assist to develop efficient and intuitive marketing strategies
Responsibilities & skills
Education
Bachelors degree in Marketing or related discipline;
Experience
Experience within the airline, travel distribution or hospitality industries or similar consumer goods business is ideal but not necessary;
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AirAsia
With the ever growing need to move away from traditional advertising avenues and to maximize your advertising dollars, AirAsia has come up with a unique and effective way to reach a wide spectrum of consumers. Utilising the growing reach of Asia's No. 1 Low Fare Airline, AirSpace Advertising allows you to communicate directly with AirAsia's broad spectrum of passengers, giving you a channel to get your message across effectively.Our lively and colourful travel360 magazine has op-end content, engaging features and a potential readership of...
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