Job DescriptionResponsible for the creation, development and execution of local marketing & market development activities to achieve business objectives;Responsible for briefing campaigns to internal teams and agencies; analysing, providing feedback and approving media recommendations and creative concepts; and overseeing the production of campaign materials to ensure the successful execution of campaigns;Monitor, analyse and report campaign performance results against targets set by the business;Reports to the Marketing Manager and works closely with him to align plans to the business’s goals, direction and objectives;Work closely with functional support teams in PR, Digital & Brand to align campaign schedules to ensure smooth execution and consistency in communications;Utilise creative channels to maximize promotional opportunities for AirAsia in a cost-efficient manner to build a consistent level of “buzz” around the brand;Act as a Brand Ambassador for AirAsia to build the awareness of AirAsia as a global brand in the Low Cost Carrier space;Assist to develop efficient and intuitive marketing strategies 

Bachelors degree in Marketing or related discipline;

Experience within the airline, travel distribution or hospitality industries or similar consumer goods business is ideal but not necessary;