Senior Brand Manager

Job DescriptionAs a senior brand manager at Abc., you bring life to the vision and development of the AirAsia group of brands through multiple channels and modes of communication. Managing a global brand that has been built over 22 years naturally requires the focus on consistency in brand identity and messaging. You will also need to provide an understanding in applying brand to business needs whether it be operations to consumer journey and route marketing or market expansion. You are instrumental in driving the constant innovation necessary in how we communicate. On a day-to-day basis, you will work closely with the group brand team, creative team and social teams to bring to life campaigns and projects. You will also be responsible for working on the evolution of the brand as ‘more than just an airline’ and its relevance + appeal to consumers. This is a role that seeks a balance of art and logic. You see the beauty in design as well as the power in effective communications. RESPONSIBILITIESLead and develop brand plans, strategies and initiatives for multiple marketsManage, improve and assist in steering our voice and brand representation across advertising and operational communicationsDevelop, maintain and act as a guardian of the brand, its identity, personality and perception by conducting regular audits to ensure compliance across all online and offline channels, internal assets, and customer touch points among othersPrepare proposals that cover rationales, direction, strategy and recommendationsCommunicate and build strong relationships with teams across the group and cross-functionsStay closely connected to the overall brand experience of an AirAsia guest (i.e. from pre-booking to post-booking experience of our relevant services etc.)