Job description
KEY PERFORMANCE INDICATORS:To execute the email marketing SOP in a timely mannerTo effectively manage send lists and databases to achieve email marketing campaign successEnsure the compliance of email marketing best practices for all emailsKEY AREAS OF RESPONSIBILITIESWorking closely with CRM & Marketing Managers in executing EDM strategiesManaging email campaigns through building email content, HTML presentation and quality assurance of all outbound emailsProviding feedback on all aspects of email development process, including but not limited to email requests processing, creative and copy development, email database updating, testing, deployment and tracking/reporting for all brand emailsAssist CRM Manager in setting up and managing triggers and automated programs for recurring brand emails
Responsibilities & skills
Education
Troubleshooting technical issues relating to HTML presentation, lists segmentation, email deliverability and other required aspects of email executionStaying abreast of and applying email marketing best practices on a day-to-day basisHelp to create and test new email marketing templates and direct marketing communications
Experience
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Valiram
Valiram was established in 1935 in Kuala Lumpur, Malaysia, originally specialising in the textile trade. Today, Valiram is Southeast Asia’s leading luxury goods and 360° retail specialist with presence in Malaysia, Singapore, Indonesia, Australia, the Philippines, Thailand, Russia, Macau and Vietnam.Operating more than 350 stores, a number which continues to grow, the group represents in excess of 200 brands across various categories, from fashion and accessories, timepieces and jewellery, perfume and cosmetics to confectionery and dining concepts. Its portfolio comprises internationally renowned brands such as Bath & Body Works, Kate Spade New York, Michael Kors, Tumi and Victoria’s Secret, as well as original and innovative retail concepts Luxury Fashion, Swiss Watch Gallery, Flying Emporium, Vie Beaute and Flow.Creating world-class retail environments that offer compelling and luxurious shopping experiences is the hallmark of the group, and it will continue to bring the most desirable international brands and cutting-edge concepts to the region. The group is headquartered in Kuala Lumpur, Malaysia. Discover more at valiram.com or join in the conversation on Facebook and Instagram: #Valiram.
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