KEY PERFORMANCE INDICATORS:To execute the email marketing SOP in a timely mannerTo effectively manage send lists and databases to achieve email marketing campaign successEnsure the compliance of email marketing best practices for all emailsKEY AREAS OF RESPONSIBILITIESWorking closely with CRM & Marketing Managers in executing EDM strategiesManaging email campaigns through building email content, HTML presentation and quality assurance of all outbound emailsProviding feedback on all aspects of email development process, including but not limited to email requests processing, creative and copy development, email database updating, testing, deployment and tracking/reporting for all brand emailsAssist CRM Manager in setting up and managing triggers and automated programs for recurring brand emails

Troubleshooting technical issues relating to HTML presentation, lists segmentation, email deliverability and other required aspects of email executionStaying abreast of and applying email marketing best practices on a day-to-day basisHelp to create and test new email marketing templates and direct marketing communications