Job Description
The Marketing Executive will be responsible for developing and implementing marketing strategies that promote automotive products and services, enhance brand awareness, and drive customer engagement and sales. This role supports product launches, campaigns, digital marketing initiatives, and dealership-level marketing activities. Job ResponsibilitiesAssist in the development and execution of marketing plans and campaigns aligned with sales objectives.Plan and execute product launch events, roadshows, test drive campaigns, and exhibitions.Coordinate ATL/BTL advertising activities including print, radio, and outdoor advertising.Manage social media platforms (Instagram, Facebook, TikTok, LinkedIn, etc.) and create engaging content specific to the automotive audience.
Responsibilities + Skills
Education
Collaborate with sales teams to develop showroom merchandising, POS materials, and brochures.Ensure brand guidelines are followed in all marketing materials.Coordinate with CRM teams to execute customer loyalty programs and satisfaction surveys.
Experience
