Job Description

Atlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company. Responsibilities:Atlassian is looking for a Regional Demand Gen Manager to lead the development and execution of full-funnel marketing programs to drive demand within our Mid-Market, Enterprise, and Strategic segments, across the APAC region.Your role will be to build and execute on strategies working alongside sales, product marketing, our ABM and global demand gen teams, event marketing, and others to deliver a cohesive marketing program across APAC. You’ll also proactively engage our partner ecosystem to develop strategies to engage our shared customer base.We are looking for a strategic marketer with a strong track record of delivering high-quality leads, and building and executing regional programs tailored to local audiences. You’re a great program manager, who thrives in funnel analytics and is fluent in acronyms like MQL, SQL, ROI. You love the science of marketing as much as the art and enjoy building, implementing and measuring new systems, processes, and campaigns. In this role you will:Own and develop the regional marketing strategy in close partnership with sales and marketing counterparts within APAC territoriesDeliver marketing campaigns and programs that will drive impact against APAC’s marketing influenced pipeline targetMeasure, analyse, and report on performance to marketing and sales leadership, in line with our GTM strategyBe an advocate for the APAC sales organisation and help the rest of the marketing department understand regional prioritiesManage the APAC activity calendar for the yearWork closely with our channel partner team to drive co-marketing initiatives and maximise brand exposureLeverage past campaign insights to inform new campaigns and the evaluation of existing campaignsEngage with the Atlassian Brand and Global Communications teams to build awareness in our core APAC markets through campaigns and PR agency supportOversee the localisation of marketing content and materials to ensure relevance to regional audiences