Asst. Category Manager - Own Brands

Established in the 1930s, Al-Futtaim is one of the most diversified and progressive privately held regional businesses, headquartered in Dubai. Operating across more than 20 countries, the Group spans automotive, financial services, real estate, retail and health. With more than 40,000 employees, Al-Futtaim represents over 200 of the world’s most recognised brands, including Toyota, Lexus, IKEA, ACE and Marks & Spencer. Driven by its purpose to enrich lives and elevate communities, Al-Futtaim focuses on digital innovation, AI, sustainable growth and strategic partnerships, creating long-term value for customers, communities and partners while building a responsible legacy for future generations. Overview Of The Role:The Assistant Category Manager is responsible for supporting the growth, development, and execution of the Own Brands and Exclusive Brands strategy. The role involves driving sales, profitability, market share, and brand awareness while ensuring strong positioning across all channels. Success depends on increasing sales participation of Own Brands and Exclusive Brands through commercially driven initiatives such as product launches and marketing campaigns. Strong cross-functional execution and brand visibility will be essential to achieving these objectives.What You Will Do:Brand & Commercial ManagementSupport the development and execution of annual brand plans for Own Brands and Exclusive Brands.Drive sales, margin, and profitability targets through effective assortment, pricing, and promotional strategies.Monitor brand performance and identify growth opportunities through sales analysis and market insights.Work closely with suppliers and internal stakeholders to ensure successful product launches and brand activations.Support forecasting, inventory planning, and stock management to optimize availability and minimize aged stock.Own Brands & Exclusive Brands GrowthDevelop initiatives to increase Own Brands and Exclusive Brands sales participation across all markets and channels.Identify white space opportunities and new product categories to expand the portfolio.Drive customer adoption through compelling value propositions, innovation, and differentiation.Support the execution of exclusive launches and hero product campaigns.Track key performance indicators and recommend actions to improve brand productivity.Marketing & Consumer EngagementPartner with Marketing and E-commerce teams to execute integrated campaigns.Support digital, social media, CRM, influencer, and in-store activation plans.Ensure strong brand visibility across stores, online channels, and customer touchpoints.Analyze customer trends and consumer behavior to improve engagement and conversion.Category & Market Analysis