Job Description

Join our innovative marketing team at TikTok, where creativity and data-driven strategies come together to drive impactful results. Our team is dedicated to leveraging media partnerships, cutting-edge technologies, and strategic insights to enhance TikTok’s presence and growth across APAC. We thrive on collaboration, innovation, and a relentless pursuit of excellence in everything we do.ResponsibilitiesLead and support APAC paid media campaign delivery by working closely with internal teams, agencies, and external partners. Drive multi-channel media strategy, ensure operational excellence, optimise performance through data-driven insights, and continuously improve processes and ways of working. Act as a key liaison between stakeholders, manage execution aligned to global and local strategy, and contribute to innovation and capability-building within the paid media team.As Paid Media Operations Lead , you will:Play a lead role within the APAC Paid Media team, supporting the delivery and operational excellence of paid media campaigns within marketing and our cross function colleguesCollaborating with internal marketing and other cross-functional teams to develop media briefs and oversee the development as well as tactical execution of media buys, ensuring strategic direction and timelines are clearly communicatedDriving marketing initiatives by leveraging multi-channel, holistic media strategy including, but not limited to digital and traditional offline channelsCan work autonomously, as well as collaboratively across all levels. Support the development and continuous improvement of campaign operations processes, tools and workflowsSupport your managers to continually review & suggest changes to tactics based on current performance and impact on campaign goals & OKRs. Act as a point of escalation and manage dynamic situations including campaign operation changes.Increase knowledge of different paid media functions in the team, providing market context and contributing to ‘what’s next’.Help develop the paid media department by being innovative and sharing knowledge and processes.Analyzing the effectiveness of media campaigns to better optimize spend and performance, draw insights, and communicate data-driven, actionable takeaways that support the marketing team’s goalsFoster relationships with external suppliers from a strategic & project point of view.Partner with internal stakeholders to align campaign execution with the overarching paid media strategyExecute local media planning in alignment with global/local guidances. Secure media channels in collaboration with external agencies/partners, ensuring all marketing activations are relatable to targeted audiences and contribute to build brand trustWork closely with agency accounts managers, ensure that campaign ideas, strategies and objectives are converted into tangible tasks. Liaise with local and global peers to share and implement planning principles