Job Description

Job DescriptionYou work closely with the General Managers, Corporate Office and your team to set up, establish and drive the hotels' financial performance and creating results by maximizing efforts with innovative marketing and communication ideas. You will develop rapports with key media and international media agencies.. You will be responsible to build and develop the hotels' sales and marketing leadership in your geographic assignment. Through your effective management, passion and enthusiasm you will be able to successfully inspire and coach your team and ensure marketing brand standards are fully respected. You would also oversees the implementation of marketing and PR strategies to meet changing market and competitive conditions as well as monitoring competitor marketing and PR activities. With the growing importance of social media the responsibility for monitoring and implementation lies with his role. We would like you to establish and maintain relationships with industry influencers and key strategic partners as well as to maintain a consistent brand image throughout all sales, PR, marketing and MarCom activities. Lastly you would oversees the implementation of the brand strategy and brand standards at a hotel level and implements corrective measures if necessary.Key ResponsibilitiesManage, develop and implement a marketing and communications strategy by property for the Hotels & Resorts located in the assigned regionManage all brand, advertising and marketing, creative and media buyingMaintain and direct all third party related agencies as per the hotels and resorts requirementsManage an effective e-Communications and social media strategy to support the overall business objectivesIdentify potential sponsorship and promotional opportunities for each property and manage the strategic business alliances and relationshipsMonitor industry trends and keep senior managers appraised of brand perceptions and any potential issues that would have a negative impact on the businessLiaise and meet regularly with individual property General Managers