Job Description
Relationship building will be an important part of the role. You’ll develop and maintain strong connections with Pacific communities, organisations, partners and stakeholders, using those relationships to strengthen our understanding and engagement.You’ll work across the University, partnering with colleagues in Marketing and Recruitment, Communications and Engagement and the Office of the Pro Vice-Chancellor Pacific. We’re looking for someone who is confident working independently, comfortable providing specialist advice and able to influence and collaborate across a large and complex organisation.What you’ll be doingYou’ll help shape Pacific-focused marketing and brand activity across the University, from campaigns and activations through to events and audience engagement.Develop and deliver marketing activity that connects with Pacific audiences.Bring Pacific insight into campaigns, messaging and experiences.Shape ideas and activations that are relevant, engaging and culturally authentic.Build strong relationships with Pacific communities, organisations and stakeholders.Provide specialist advice on Pacific audiences, marketing and brand.Work across teams to bring campaigns, events and activations to life.Review Pacific-focused content, ensuring it is relevant and culturally responsive.Identify opportunities to strengthen our Pacific brand presence and engagement.Connect audience insight, brand, recruitment and wider University priorities.Take ownership of your portfolio and confidently manage competing priorities, contributing to Ala o le Moana Pacific Strategy. - https://www.auckland.ac.nz/en/about-us/about-the-university/the-university/official-publications/ala-o-le-moana.htmlSupport the University's Pacific student and community aspirations
Responsibilities + Skills
Education
minimum 6 years experience in marketing, brand, campaigns or audience engagement.Strong experience developing and delivering marketing campaigns, activations and events.A strong understanding of Pacific audiences, communities and culture.Experience building and maintaining genuine relationships with Pacific communities, organisations and stakeholders.The ability to turn audience insight into strong ideas, messaging and experiences.Strong knowledge of brand, marketing strategy, audience insight and activation.
Experience