Job Description

Your new roleLooking for a Marketing Specialist to drive the brand, generate leads and increase industry market share across Australia, NZ and North America.Sole marketer within the business, taking full ownership and responsibility of all marketing activity, and lead the strategic planning, development, and implementation of offline/online initiatives. Liaising with internal and external stakeholders and working alongside their agencies/advisors to deliver results.In charge of the following:Digital Marketing:Recommend innovative digital strategies that align with broader business goals, increase brand awareness, and generate leads.Proactively monitor and improve performance across all channels and identify opportunities for all markets.Analyse data, provide commentary and prepare reports to share with the management team.Monitor website user experience and assist with website management, escalating issues and identify appropriate solutions.Manage PPC/Paid advertising, create keyword campaigns, display ads, retargeting ads, and monitor conversion tracking.Assist with maintaining the company's CRM system and creating email marketing campaigns.Manage all company social media accounts, plan and develop organic content and paid advertising.Develop and implement SEO plans.