Senior Executive, Marketing (For SANTAN)

Develop and execute comprehensive marketing strategies to maximize brand exposure and achieve sales objectives.Monitor and evaluate the performance of marketing initiatives, providing insights and recommendations for continuous improvement.Collaborate closely with internal stakeholders and regional teams to align marketing initiatives and ensure consistency across all channels.Coordinate with the marketing and design teams to create marketing collaterals Partnership / EventWork with strategic partners for collaboration and co-branded marketing campaignOrganize and plan marketing events, including pop ups, promotional events and community events.CRMPlan and execute targeted email campaigns and personalized communications.Analyze CRM results to evaluate and optimize campaign effectiveness. RequirementBachelor’s degree holder with minimum 3 years of marketing/brand management experience, ideally from F&B, Lifestyle, Consumer Goods sector.Regional level experience is preferred.A metrics-driven marketing mind combined with a keen eye for creativityAbility to interpret data effectively and use insights to drive marketing decisions.Proficiency in English with strong written and verbal communication skills.Ability to quickly adapt to changing business needsResourceful self-starter, with a can-do attitude that thrives in a fast-paced environment.  We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.