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AirAsia
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Intern, Product Innovation Focus On CPG

AirAsia Balakong Full-time

Job description

Job DescriptionJob Scope & DescriptionThis internship provides comprehensive exposure to the F&B industry. The successful candidate will join the team to learn and contribute in the following key areas:New Product Development: Help manage the full lifecycle of new products, from brainstorming initial concepts to commercial launch across our airline menus, B2B channels, and Santan Cafes.Market Analysis & Planning: Support strategic planning by analyzing sales data, market trends, and customer feedback to help schedule and prioritize the product development calendar.Quality Assurance & Testing: Participate in hands-on product tasting and testing sessions (both on the ground and on flights). Conduct regular evaluations of existing product lines to ensure consistency and high-quality standards.Cross-Functional Project Coordination: Act as a key liaison between the Product Innovation team and other departments (such as Marketing, Operations, and Procurement) to finalize products.Product Launch Preparation: Coordinate essential launch elements, including professional food photoshoots, developing compelling menu descriptions, and preparing training materials for operational teams (like Flight Attendants) on new products.Performance Tracking: Organize and execute product trial events, meticulously document customer feedback, and assist in reviewing post-launch sales performance metrics.Regulatory Compliance: Support the Quality Assurance (QA) team in establishing and documenting food safety and quality specifications to ensure all products comply with health and regulatory requirements. 

Responsibilities & skills

Education

Education & Experience - Currently pursuing or recently completed a Bachelors degree in Culinary Arts, Hospitality Management, Food Science/Technology, or Business/Marketing with a focus on CPG (Consumer Packaged Goods) or F&B (Food & Beverage).Availability for an internship period of six (6) months or longer.

Experience

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About the company

AirAsia

With the ever growing need to move away from traditional advertising avenues and to maximize your advertising dollars, AirAsia has come up with a unique and effective way to reach a wide spectrum of consumers. Utilising the growing reach of Asia's No. 1 Low Fare Airline, AirSpace Advertising allows you to communicate directly with AirAsia's broad spectrum of passengers, giving you a channel to get your message across effectively.Our lively and colourful travel360 magazine has op-end content, engaging features and a potential readership of...
Kuala Lumpur Int'l Airport, LCCT KL, KLIA 2, KLIA2 Arrival Lane, 64000 Sepang, Selangor, Malaysiahttps://www.airasia.com/en/gb
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