Job Summary Jointly develop and execute trade promotions for clients to drive sales in the retail.Execution of trade marketing plan.Management BTL expensesTrack & monitoring progress of campaigns.Conduct business review with client.General ResponsibilitiesManage departmental operating budgets and costs according to annual allocation to ensure efficient usage of resources, where applicableDevelop, monitor and oversee the implementation of trade marketing plans for the relevant channel and product categories to achieve defined business objectivesMonitor, analyze and leverage market trends, consumer behavior and competitor information to deliver effective trade marketing activities based on understanding of products, target customer groups, etc.Plan, manage and monitor the efficient utilization of trade spend budgets across channels and product categories. Monitor and update trade spend accrued expensesConsolidate trade marketing plans of various clients into one coordinated plan. Identify trade marketing upselling activities to integrate sales and marketing effortsOversee and manage implementation of trade marketing standardized processes, tools, administrative activities (including approvals), etc. for smooth execution of trade marketing activities

Demonstrate proficiencies in office productivity tools (e.g. Excel, Word and PowerPoint)Demonstrate fluency in English (both written and spoken)

Demonstrate sound knowledge and understanding of the business and industry, especially product categories and channels