Job Description

Full job description Responsibilities1-Business Strategy & Market Growth: •Develop and execute a comprehensive marketing strategy to drive brand awareness, customer demand and market share. •Analyze market trends, customer insights, and competitive positioning to inform business decisions. •Align company objectives with principal brand strategies to ensure synergy in market execution. •Develop end to end customer journey mapping and enriching all touch point across retail sales, ecommerce and service. 2-Marketing & Brand Management: •Develop and implement comprehensive marketing strategies to enhance brand positioning and sales performance. •Provide regular market feedback and insights to the principal to refine product and marketing strategies. •Collaborate with the principal on marketing initiatives including advertising, promotional campaigns, and digital presence to ensure brand consistency across all channels. 3-Retail & Channel Marketing: •Coordinate with retailers and distribution partners to enhance product visibility and drive joint marketing efforts. •Ensure high visibility of key products through strategic marketing placement. 4-Digital & Social Media Marketing: •Oversee digital marketing initiatives, including SEO, paid media, and performance marketing campaigns. •Manage brand presence across social media platforms and drive audience engagement and loyalty. 5-Team Leadership & Performance Management: •Lead, mentor and develop marketing teams to drive departmental success. •Foster a high-performance culture through mentorship, training, and development initiatives. 6-Market Research & Performance Analysis: •Conduct market research to identify opportunities, emerging trends, customer preferences, and competitive positioning. •Analyze marketing and sales performance metrics and provide insights for continuous improvement. •Prepare reports on campaign ROI, effectiveness, sales & business performance, and market trends. 7-Budget & Vendor Management: •Manage marketing budgets to ensure cost-effective execution of strategies. 8-Operational Excellence: •Continuous process improvement aiming to decrease costs, exceed customer expectation, meet KPIs and increase profitability. 9-Reporting & Communication: •Monitor sales volume, revenues, and costs against forecasts. Adjust plans to improve the sales performance of the product/service. •Communicate effectively with internal departments and external stakeholders, including principal brands, retailers, and media partners.