Job Description

Marketing and Social MediaOversees and communicates via all company social media accounts management (multiple active accounts).Organizes, schedules and develops photoshoots and videoshoots.Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages.Creates social media calendar for each account, schedules posting and ads.Coordinates social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals.Audits and analyses social media presences, including digital advertising costs and returns.Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.Works with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages.Monitoring users' engagement and communicates with audience as per needs, gives a feedback on posts.Maintaining a secure database of all login credentials.Preparing photoshoots, video shoots, by creating story boards, mood boards, supervising and executing content creation from the start of the project till the end.