Job Description
Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaignsTracking, reporting and analyzing website analytics, pay-per-click (PPC) initiatives and campaignsManaging campaign expenses, staying on budget, estimating monthly costs and reconciling discrepanciesPlan, develop and implement our SEO strategyWork towards organic search optimization and ROI maximizationRegularly perform thorough keywords researchIdentify key SEO KPIsMonitor redirects, click rate, bounce rate, and other KPIsPrepare and present reports regularly
Responsibilities + Skills
- Excellent written and communication skills- Experience with Analytics and Reporting tools- Ability to work independently and as part of the team.
Education
- Bachelor's degree in Marketing, Communications or related field
Experience