Job DescriptionAbout The RoleThis is for someone who thinks strategically but executes creatively. You don’t just follow trends, you understand how and why they work.You’ll own content strategy and execution across Instagram, TikTok, YouTube and emerging social platforms, building platform-native content that’s culturally relevant, algorithm-aware, and aligned with MOVE’s brand voice.What You’ll Be DoingStrategy & PlanningDevelop platform strategies and monthly content calendarsTranslate campaigns into engaging, social-first storytellingSpot trends early and adapt them smartlyContent CreationConceptualise, script, shoot, and edit social-first contentCreate short-form and long-form videos optimised for platform performanceManage publishing and content rolloutPerformance & OptimisationTrack KPIs across engagement, reach, views, and watch timeConduct regular performance reviews and refine content pillarsTest new formats and push creative boundariesA Few Extras We Look ForWe’re not interested in polished showreels only. We’re looking for someone who:Loves making content that feels real, fun, and in tune with the momentKnows how to balance trends with brand strategyHas ideas for days and actually executes themCan adapt quickly in a fast-moving environmentKnows the difference between content that gets likes and content that builds love

We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.