Job DescriptionWhy AirAsia Rewards? Are you ready to take off and be a part of AirAsia Rewards? AirAsia Rewards is the vibrant loyalty arm of the AirAsia Group, dedicated to enhancing customer journeys across travel, lifestyle, and beyond. With millions of active members across the region, we offer innovative ways for users to earn and redeem points seamlessly. Our mission is to reward customer loyalty with experiences that go beyond flights, making every moment with AirAsia more rewarding. As part of our expansion, we are looking for a talented Lead Data Analyst to join our growing team and help us unlock the full potential of our data capabilities. Duties and Responsibilities:Identify, analyze, and interpret trends or patterns in complex datasets to develop a thorough understanding of AirAsia Reward’s products, users, and acquisition channelsRun exploratory analysis to uncover new areas of opportunity, generate hypotheses, and quickly assess the potential upside of a given opportunity.Help execute projects to drive insights that lead to customer growth and help improve conversion funnelWork closely with cross functional stakeholders to anticipate analytics needs and to quantify the impact of existing features, future product changes, and marketing campaignsWork with data engineering to develop and implement new analytical tools, data pipelines and improve our underlying data infrastructure.Build custom dashboards to make key performance indicators and insights available to the relevant business units 

Good working knowledge of productivity tools such as Google Suite, Git, Jira, ConfluenceAbility to translate business requirements into non-technical, layman termsExcellent analytical skills and problem-solving ability; the ability to answer unstructured business questions and work independently to drive projects to conclusion.

10 to 12 years of relevant working experience beyond first degreeStrong SQL skills for data analytics and a good understanding of statistics