Job Description

To plan, coordinate, and execute integrated marketing communications, public relations, branding, community engagement, partnerships, and promotional campaigns that enhance Dar Al Shifa Hospital's reputation, strengthen patient engagement, and support business growth.  Main Duties and Responsibilities/Performance StandardsDevelop and execute integrated marketing communications, branding, and promotional campaigns aligned with the hospital's strategic objectives.Plan and manage public relations activities, including media relations, press releases, corporate announcements, and reputation management.Lead community engagement initiatives, CSR programs, exhibitions, and health awareness campaigns to strengthen Dar Al Shifa's community presence.Establish and maintain strategic partnerships with government entities, corporations, embassies, universities, and community organizations.Plan and oversee social media campaigns and coordinate the development of creative content, including videos, photography, and physician awareness materials.Coordinate branding initiatives to ensure consistent implementation of Dar Al Shifa's corporate identity across all communication channels.Manage marketing agencies, PR agencies, media partners, and external vendors to ensure timely and effective campaign execution.