Job Description

We are delighted to share a unique opportunity within the Tesco Marketing function for a Media Optimisation Analyst. The role focuses on optimising our marketing activity and media investment against commercial priorities, ensuring we are tailoring our spend and activity to locations and audiences that are commercially important and driving performance. The role works closely with our Insight function and our media agency Essence Mediacom. The ideal candidate is analytical, agile and up for crafting a unique role that will shape the way the UK Marketing operates.You will be responsible forUnderstanding our commercial performance and the drivers of performance working closely with finance and insight teams.Having understanding and experience of working with an MMM agency / provider and platform.Understanding our audience framework and how this impacts our commercial performance.Bringing together insight from different business functions (commercial performance, customer insight, marketing performance), and translating this into marketing optimisation plans designed to drive greater return for the business.Building marketing optimisation plans across the 6 P's (Promotion, Place, Price, Product, People & Packaging) at a geographic and audience level. Landing these by working with key teams across the customer function from Marketing teams, Media and Campaign Planning, Direct to Customer Comms, CRM, Shopper Marketing and Performance Marketing.Optimise the distribution of media to key locations and audiences to drive greater returns to the business by collaborating with the Media Manager and Lead Media and Campaign Planners to optimise our portfolio.Confidently use marketing measurement tools to demonstrate the benefit and returns from optimisation made to our plans.Developing relationships and work closely with key agencies (EssenceMediacom, BBH, Dunnhumby). - Keeping up-to-date with the media landscape