Tuesday, 30th January 2024, Job by Tesco, GreenTodays :
Job Summary
- Published on: Tuesday, 30th January 2024
- Designation: Programmatic Executive
- industry: Miscellaneous
- Vacancy: 1
- Employment Status: Full-time
- Job Location: Alfreton
- Salary: 0
- Gender:
- Application Deadline: Tuesday, 30th January 2024
Job Description
By supporting the Programmatic Lead with the day-to-day running of programmatic campaigns across display, online video as well as paid social, it will give the successful candidate great scope to learn and develop in the world of digital marketing.This role would suit someone who has previous experience in a digital/marketing role working agency or client side. You will be responsible forSupporting the Programmatic Lead with the day-to-day running of programmatic campaigns across display, online video and paid socialMaking best use of data to support and target campaigns, delivering most relevant messages to customers.Share campaign briefs to external agencies and partnersBuild and present campaign response to briefs with our media agency that meets customer and business priorities.Managing the end-to-end campaign process to deliver a campaign on time, on target and to budget.Setting KPIs against business objectives and briefs, and reporting on delivery of results.Using analytic and measurement tools to build reports for stakeholdersSharing campaign feedback, communicate what worked and what did not work for future learning.Using results data and hypothesis testing to continually optimise campaigns and inform new plans.Supporting on projects to help inform the wider programmatic strategyCompiling the Monthly Performance Marketing summary document which showcases a channel snapshot, performance updates along with campaign and market insights.
Responsibilities + Skills
Education
Supporting on projects to help inform the wider programmatic strategyCompiling the Monthly Performance Marketing summary document which showcases a channel snapshot, performance updates along with campaign and market insights.
Experience
Previous experience in a digital/marketing role working agency or client sideProficient knowledge of Microsoft packages including Outlook, Word and PowerPoint