Job Description

The roleAs Senior Manager for International Product Marketing & Communications you will be part of the Global Brand Team based in our Berlin headquarters. You’ll be responsible for shaping Product Marketing plans that support the growth of our 6 brands across 18 markets, closely collaborating with Product Development, Brand Management and Marketing Communications teams.Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.What you’ll doDevelop a product marketing strategy and shape annual product marketing plans to support the expansion and strengthening of HelloFresh group’s product offering.Support and guide local Product Marketing Managers to develop and execute go-to-market plans in line with product expansion roadmaps.Develop product positioning that align to USP’s across the HFG brand portfolio, in close alignment with Global Brand Strategy.Collaborate with Strategic Product and Marketing Communication teams to deliver product marketing communications that reinforce brand benefits, drive product awareness and strengthen order rates.Implement an international product marketing framework with measurement, and distill this as guardrails to guide local teams on best practice product marketing and product partnerships.Consult on product related consumer research projects, working closely with the Global Consumer Insights team.