Job Description
At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz.The roleThe Marketing Science squad at HelloFresh is the key foundation to building Data Science and Machine Learning products to elevate marketing effectiveness. We are seeking an experienced Associate Director of Data Science - Marketing to lead our marketing science initiatives. The ideal candidate will be at the forefront of leveraging data science and machine learning technologies to drive marketing strategy and effectiveness. This role involves a blend of technical expertise, strategic thinking, and leadership to enhance our marketing efforts through innovative data solutions.Working closely with data product managers, data engineers, data scientists, machine learning engineers, analysts and marketing stakeholders, the Associate Director of Data Science would be responsible for generating data insights to enable better decision making in order to shape data products requirements. It would be a key role within the Global Marketing Data Product tribe leadership which designs, implements, and maintains global data products for HelloFresh’s marketing teams.
Responsibilities + Skills
complex data-driven insights and recommendations to senior stakeholders and non-technical audiences.Defineand track key performance indicators to measure the impact of data science initiatives on marketing ROI and overall business growth.Oversee
Education
and oversee advanced analytics methodologies to evaluate and enhance the effectiveness of marketing campaigns across multiple channels.Leada team of data scientists and analysts in the design and implementation of machine learning models to predict media mix effectiveness, customer behaviors, segment audiences, and personalize marketing efforts.
Experience