The Senior Manager, Personal Banking Loyalty Value Proposition is responsible for supporting the integration of Air Miles into the broader Canadian Personal Value Proposition for market differentiation and growth. The Senior Manager will identify and assess key opportunities and develop business cases and recommendations to inform the development of the strategy and roadmap. This role will design and execute key initiatives and campaigns, leveraging the Air Miles program and capabilities, to drive customer acquisition, primacy, SOW, and customer engagement. This role will also lead the enhancement of existing customer journeys and design new journeys for key loyalty moments and rewards across BMO and Air Miles. These projects will be conducted in collaboration with Air Miles, Emerging Business, Products teams, Digital, Marketing, Analytics, Customer Segments, Customer Loyalty & Salesforce Enablement, Virtual Connect and other partners. Key accountabilities 1. Strategy development supportDevelop and assess market and customer research to identify opportunities to best leverage Air Miles to achieve business objectivesProactively identify and assess opportunities to support the development of the overall strategy and roadmap for the integration of Air Miles Loyalty program into Personal BankingDrive the evolution of capabilities with key partners, managing to required timelinesDevelop reporting and executive level presentations to outline the strategy, share results and next steps 2. Project delivery & optimizationLead the implementation of key initiatives with large multi-functional teams, through ideation, requirements, implementation and change managementProactively identify opportunities to leverage Air Miles to drive acquisition volumes with current Personal customers and prospects, including Air Miles members that do not bank with BMOWork with Product, Acquisition, Segment, Value Prop and Air Miles partners to design campaigns to drive acquisition and engagementDevelop, launch and manage customer journeys specific to the Loyalty Program to drive customer engagement and primacy, present timely & relevant offers, and drive digital adoptionCollaborate with partners to integrate relevant loyalty touchpoints into existing customer journeysMonitor progress against project plans to ensure completion

Strong business acumen and strategy development skillsHighly developed analytical and problem-solving skills with an ability to assimilate a large amount of information to identity data driven action plans and build business cases to support recommended action plansAbility to develop recommendations and effectively articulate recommendations to senior stakeholdersAbility to influence others to take action and to gain support for proposed initiativesExperience in the development and delivery of initiatives impacting people, processes, and technologyStrong collaboration & team skills; with a focus on cross-group collaboration

5+ years of relevant experience in the financial services industry, and post-secondary degree in related field of study or an equivalent combination of education and experience; completion of an MBA is desirable.Personal Banking customer acquisition, marketing, and customer loyalty experience would be an asset