Job Description

What you'll need to succeedStrategy Development: Create a comprehensive marketing and communications strategy that aligns with the company's goals and objectives. Identify target audiences, analyse market trends, and develop plans to leverage EDM and e-commerce channels effectively.EDM Campaign Management: Design, execute, and monitor EDM campaigns to reach existing and potential customers. Develop compelling content, including product promotions, newsletters, and event announcements. Ensure email lists are segmented and maintained, and optimise campaigns for maximum open rates, click-through rates, and conversions.E-commerce Management: Oversee the company's e-commerce platforms, ensuring they are user-friendly, visually appealing, and optimised for conversions. Coordinate with the web development team to update product listings, manage inventory, and improve the overall user experience. Implement strategies to drive traffic, increase conversions, and enhance customer satisfaction.Content Creation: Collaborate with the creative team to develop engaging and influential content for EDM campaigns, website, product descriptions, and social media platforms. Maintain brand consistency and ensure messaging reflects the company's values and objectives.